Just look at the high street; it’s a war zone. Big name retailers such as Game, Peacocks, Barratt’s and Mothercare have all hit the headlines for the wrong reasons over the past few weeks. But there are success stories too such as Matalan, Majestic Wines, Burberry and Jack Wills. The key to success is developing a value proposition which resonates with customers ….
Customer research is such a great reality check. It challenges the status quo and almost invariably provides the odd surprise here and there. It’s a way of finding out what customers really think – particularly when undertaken by someone outside the sales process, who is not involved in the day-to-day business relationship. I’ve been doing …
I remember the last recession in the early nineties; it kicked in shortly after I started Nova Connection. Just like this one, it followed a period of excess. It was not a pleasant time and the instinct was to batten down the hatches to weather it out. Inevitably, cost cutting was rife and the usual …