Marketing Strategy

step up a gear with your marketing strategy

Step up a gear in the development of your marketing strategy. We bring objectivity, experience and expertise to the process, helping you cut through imposed and self-imposed barriers to progress.

customer value propositions

Customer value propositions are central to the development of an effective marketing strategy. Being the same as your competitors cuts little ice in today’s competitive markets. Understanding how you add value and communicating that effectively is the secret to taking the focus off price alone.

developing your marketing strategy

We can guide you through the stages of developing your marketing strategy including:

• Internal and external review – including customers, competitors and market trends
• SWOT analysis (strengths, weaknesses, opportunities and threats)
• Generation and evaluation of marketing options – to determine the best balance of risk to reward
• Strategies for product, pricing, promotion and routes to market

measuring progress

The ability to measure progress is key; after all, if you can’t measure it you can’t manage it. We can help you to:

• Identify and measure the key areas of business performance which enable the strategy to be realised
• Select the right balance of forward and backward-looking measures

Backward-looking, or historical, measures such as sales are very important. Equally important are the forward-looking measures which indicate whether or not the longer-term strategy is being realised.

why Nova Connection?

We are experienced, seasoned and qualified marketers who have weathered two recessions:

our customer value proposition

We are flexible and will tailor our service to your needs. We will avoid academic jargon but will make use of world class models and techniques where appropriate. As a small organisation, your business really matters to us; we promise value for money and a high quality, professional service.