The subject of marketing orientation prompted some lively debate last week in Zurich. The occasion was a Marketing Colloquium which I ran for the Zurich University of Applied Sciences’ International Executive MBA programme. The students were smart people, holding senior positions in areas such as engineering, law, IT and accounting. The aim of the colloquium …
Sometimes people do the right things for the wrong reasons. Three years ago a client of mine, who I am going to call Jim, did just this. He had an opportunity to access some government-funded leadership training ….