Web sites and call centres can make or break customer satisfaction. They are expensive to set up and expensive to maintain but when organisational efficiency trumps customer satisfaction …..
Internet marketers are discovering that the key to a good website is an excellent customer experience combined with high quality content ….
I have no idea how much money Lloyds Bank have spent on their “For the Journey” advertising campaign but I am sure that it’s a lot. I have never really understood the campaign but apparently it’s intended to build a relationship – or emotional engagement – with customers …..