Achieving a marketing orientation requires an investment of time and money; maintaining it requires determination and consistency. But in these recessionary times, can companies really afford not to make such an important investment in their future prosperity – or perhaps even their survival?
The subject of marketing orientation prompted some lively debate last week in Zurich. The occasion was a Marketing Colloquium which I ran for the Zurich University of Applied Sciences’ International Executive MBA programme. The students were smart people, holding senior positions in areas such as engineering, law, IT and accounting. The aim of the colloquium …
I have avoided contentious or political posts so far but cannot sit on my hands over this one. Yesterday I received an email from QinetiQ – as a “valued supplier” (sic) – saying that their standard payment terms have been increased to 60 days from 30 and that “this change is in line with the …
I have never played Dungeons and Dragons (an on-line fantasy game) but understand that it has a huge following. It’s a role-playing game where each participant is assigned a character which embarks upon imaginary adventures in a fantasy setting. Together, the characters solve dilemmas, engage in battles and gather treasure and knowledge. What’s really interesting …
It’s a sad fact that the majority of change management programmes fail. Organisations simply under-estimate what it takes. Change management programmes rarely succeed if they are just the latest in a string of confusing initiatives. Right, done that, here comes the next one! A lot of us have seen and experienced that. The problem with …